Jeremiah Owyang在其blog,Web-Strategist,分享了一个分类:在使用social media中有三类人:
Pioneers
Obsessed and enamored with the technology, this individual is always adopting the latest social technologies. This individual is fickle with tools, won’t establish loyalty to websites, may move when they see colonists adopt the tool.Example: Often experimenting with products in their beta stage, this person will quickly move on to the next tool as fast as adopting the second.
Settlers
These second generation adopters look for key market or network indicators before adopting a new technology. This person is less enamored with the new technology, and more interested in the value that it provides.Example: They may trial tools after seeing several people in their network mention or trial the tool, and may adopt after a beta or trial period is over.
Colonists
Colonists are the mainstream adopters, they are often our parents, non-techies, and the everyday people we meet. They adopt these tools due not because of an internal desire to stay cutting edge, but often because several people around them make it an attractive destination and the they see the utility to the communication. They are not late adopters.Example:
Joins Facebook because colleagues, family, and friends are using it.
这个分类很有意思,记得是一个朋友也曾经这么看待三类人。第一类人作为潮流引导者,他们的作用不在于作为消费者为企业带来了多少利润,而在于这类人是一个medium,通过他们的传播和影响后,第二类的settler才会成为忠实的消费者。而当一个企业能够抓住第三类人时,说明竞争已经很厉害了,因为只有形成一种消费共识后,第三类的colonist才会被真正的“殖民”。
你属于什么类型的科技消费者呢?可以思考如下几个问题:
1. 你是从什么时候开始写博客的?
2. 你每周花多少时间在诸如校内网、facebook上?
3. 你使用饭否或者twitter吗?
4. 你是否上传过你的优酷或者土豆视频?
5. 你是否把自己的照片分享在flikr或者yupoo上?
6. 你使用RSS阅读器来阅读博客吗?每天还是每周还是每月还是想起来后...














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