Like consumer research, to explore the attitude, awareness and actions upon a brand, Web Analytics also needs to check the users' feeling toward a website. Avinash Kaushik is an expert I respect m ... 阅读全文...

有看到Sonia一篇大作——《如果“中心”离“碎片”还有距离，试试“次中心”》，里面提及了索爱在搜狐数码公社 ... 阅读全文...

Compete is an interesting and useful tool in terms of web analysis. It has more functions than Google Trends and Baidu Index, and more convenient to use than ... 阅读全文...

This is a note of an eBook named The Social Web Analytics. You can download it here.
It seems to come an agreement that is World Wide Web is going to evolve into the third generation, Seman ... 阅读全文...

看了一些关于online marketing campaign的案例，发现所有的目标都可以归纳为三个：提高brand awareness，加强brand connection，鼓励trials。这也是基本上所有marke ... 阅读全文...

产品
KFC推出的新型烤翅——胜利之翼。
洞察
对于即将开子里的光线较差，到门口刚明亮一点又很快暗下去。天变得真快，我俯下身子往盆子里盛水，阳台防盗栏杆外已经飘起了雨。幕的奥运会，“胜利中国”是全国人民所共同的心 ... 阅读全文...

很好的一篇文章，对目前商业实践中的social media利用做了很好的汇总。
关于social media的利用，基本上有两个方向：对外和对内。“对外”自然 ... 阅读全文...